A Tourism Surge Intelligence Platform for C-Store Operators
Brought to You by Harbor Wholesale Foods
1M+
Super Tourists
$65
Avg. Spend / Stop
4x
Vs. Avg. Traveler
30 Days
Jun 11 - Jul 13
Oregon is not a match host state. It is the corridor every fan, media traveler, and tournament visitor moves through to reach Seattle -- and back. The I-5, the Gorge, the coast, and Mt. Hood are all active excursion routes. Visitors who arrive at PDX or overland from California will stop at your forecourt repeatedly across 30 days.
Jordan's national team is headquartered in Portland for the full group stage. That delegation, its traveling supporters, and PDX overflow arrivals from Sea-Tac fan out across every spoke in Oregon on non-match days. They are not looking for a deal. They are looking for a stocked shelf.
Oregon's I-5 is also a construction zone. Salem, the Rose Quarter, and the Gorge are all running active projects that drop speeds below 45 MPH. When traffic stops, the first well-stocked forecourt converts. The construction is not the problem. It is the demand multiplier.
MEET THE SUPER TOURIST
They are here for 7 to 16 nights, stopping at your forecourt on their way to the Gorge, the coast, and back. Their basket is 4x the domestic traveler. Their patience for stockouts is zero.
The Baseline
CLASSIC Traveler
The standard I-5 commuter or road-tripper. Predictable purchases, planned fuel stops, low dwell time. You already have their order pattern dialed in.
High-income, high-mobility, on a 7-16 day itinerary that includes Portland, the Gorge, and the coast. They do not budget shop. They buy and move.
International Soccer Visitor Experience-driven, high spend, tap-to-pay
Basket Size
6-8
full resupply
Spend
~$65
per stop
Stops/Day
2-3
on excursion days
Payment
Tap+
Apple/Google Pay
Dwell Time
4-8 min
browse and buy
Price Sense
Low
convenience beats price
THE OREGON CONSTRUCTION MULTIPLIER
Oregon is not just a pass-through state this summer. It is an active construction zone on every major corridor. Salem, the Rose Quarter, I-84 through the Gorge, US-26 to Mt. Hood, and US-101 on the coast all have active work in 2026. Every bottleneck below 45 MPH is a forced stop. Every forced stop is a transaction. The construction is not the problem. It is the demand multiplier.
Below 45 MPH
Stress Stop Threshold
driver behavior changes below this speed
=
Your Window
Capture Opportunity
stocked operators convert frustrated drivers
Portland Is a Base Camp City
THE JORDAN NATIONAL TEAM IS BASED IN PORTLAND FOR THE FULL 30 DAYS
$12M - $20MPortland Team Base Camp Direct Economic Impact
A Team Base Camp Creates a Different Demand Shape Than a Match Day.
Jordan's national team delegation -- approximately 65 personnel plus security -- is headquartered at The Nines hotel in downtown Portland with daily training at the University of Portland in North Portland. Both of Jordan's group stage matches are played in San Francisco, not Seattle. Portland is the residential hub throughout. The delegation departs for San Francisco roughly 48 hours before each match and returns after. The June 17-20 window -- four consecutive days between the two match departures -- is the highest-concentration hospitality period in the Portland Team Base Camp calendar. The full delegation is in residence with no imminent travel pressure and no match-day disruption. That demand does not stay in Portland. On non-match days, this visitor base moves. The Gorge, the coast, Mt. Hood, and the Willamette Valley are all day-trip distances from The Nines. Every construction bottleneck on those routes is a capture window for the operator at the exit.
June 10-13
Delegation Arrives and Establishes Base
Arrival wave activates demand in the Pearl District and North Portland. Operators within half a mile of 5th and Morrison and along N Interstate Avenue should treat this window as the start of a sustained elevated baseline, not an opening-day spike.
June 17-20
Peak Concentration Window
Full delegation in residence between the two San Francisco match departures. No travel disruption for four consecutive days. This is the highest per-day demand window in the Team Base Camp calendar for Portland-proximity operators and the excursion corridors they feed.
Every Non-Match Day
Excursion Radiation Statewide
High-spending international visitors fan out from Portland to the Gorge, Mt. Hood, the coast, and the Willamette Valley on non-match days. PDX also absorbs Sea-Tac overflow arrivals, adding a northbound I-5 travel layer independent of Jordan's schedule. Operators on every spoke from Portland carry Team Base Camp demand, not just Portland urban operators.
Oregon Travel Pattern Map
Where construction chokes the corridor, when excursion traffic peaks, and where your supply chain feels it.
Portland is the hub. I-5 runs from the Columbia River to California. The Gorge, the coast, and Mt. Hood are the excursion spokes. Select a date and watch demand shift as the tournament moves through its phases.
JUNE 11 - THURSDAY
Arrival
Group Stage3
Transition
Knockout2
Departure
Methodology and Sources
Construction data is primary confirmed. Demand scores are directional planning tools.
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Corridor scores are composite demand estimates built from construction project documentation, ATRI freight corridor research, and tournament travel patterns from comparable events. They are planning tools, not traffic projections.
I-5 Construction (Salem and Rose Quarter)
ODOT Project 19929 (South Salem I-5 widening, Phase 1 active into 2027); ODOT Project 19071 (Rose Quarter I-5 Improvement, Phase 1A through late 2026); ATRI 2026 bottleneck analysis confirming Rose Quarter in top 30 national freight bottlenecks; peak speed data below 20 MPH at Moda Center confluence (ATRI); Salem work zone speed limit 45 MPH and nighttime bridge closure documentation (ODOT).
I-84 Columbia River Gorge
ODOT McCord Creek Bridge replacement (Exit 35) confirmed single-lane alternating traffic March through July 2026; NE Frontage Road on-ramp closure through fall 2026 confirmed; Historic Columbia River Highway (US-30) closure east of Multnomah Falls for viaduct repairs confirmed. All ODOT primary source documentation.
US-26 and US-101
US-26 Outer Powell Safety Project (SE 99th to SE 174th) confirmed through 2030 via ODOT; US-26 Mt. Hood Rest Area Relocation Project 23624 in 2026 design phase (ODOT primary); US-101 Neskowin MP 102 northbound lane closure with 2-minute to 1-hour delays confirmed (ODOT); US-101 culvert repairs Project 21232 initiated February 2026 (ODOT primary).
Portland Urban Supply Chain
PBOT 2040 Freight Plan (adopted July 2023, Portland City Council); NW/SW Broadway Streetscape Project construction beginning March 2026 (PBOT primary); morning parking restriction removal on NW Broadway (PBOT); Sound Transit and TriMet tournament service planning (4-minute train frequency on downtown core); Vancouver WA fan zone and I-5 bridge congestion (Clark County and LOC documentation); Harbor Wholesale operational delivery window data (primary internal).
Visitor Demand and Spending
Portland base camp confirmation (Jordan national team, The Nines hotel, University of Portland training facility); Middle Eastern consumer financial security data (57% self-describe as financially secure, 2025/2026 survey cycle); in-store shopping preference (49% prefer physical retail for essentials); modern oral nicotine CAGR 33.3% through 2033 in MEA region; premium hydration preference patterns (regional consumer research); Harbor-derived planning anchor $140-180 per person per day F&B spend.
Capture Window Mechanics
ATRI freight behavioral research documenting stress-stop phenomenon (drivers exit at first high-capacity stop after clearing sustained bottleneck); 45 MPH capture window threshold (strong directional via ATRI bottleneck analysis); Jubitz Truck Stop facility specs (300 parking spaces, 26 fuel lanes) primary confirmed; sub-45 MPH sustained speeds North Portland to Columbia River crossing (directional via ATRI data).
Scores reflect the highest demand signal for the selected date range. Connect with your Harbor representative to translate map signals into a specific preparation plan for your location.
CORRIDOR INTELLIGENCE
The map above shows demand by date. The sections below show what drives it, where it concentrates, and what it means at your counter. Find your corridor.
I-5 CORRIDOR - CONSTRUCTION CAPTURE POINTS
Select a zone for C-store intelligence
I-5 Critical Bottlenecks
Rose Quarter / Portland Urban Core
I-5 at Moda Center - ATRI Top-30 National Bottleneck
Critical
Details →
Salem Exits 248-252 Project 19929
South Salem I-5 Widening - Phase 1 Active Into 2027
Critical
Details →
Excursion Spokes - Active Construction
Columbia River Gorge I-84 Exit 35
McCord Creek Bridge - Single Lane Alternating Mar-Jul
Severe
Details →
US-26 Mt. Hood Corridor
Outer Powell Safety Project + Rest Area Service Gap
Oregon operators face three distinct operational layers this summer: construction-driven forced stops, a base camp city generating 30 days of sustained demand, and an excursion pattern that carries high-spending visitors across every spoke. The moves below translate that intelligence into what you do before June.
INVENTORY
From Just-in-Time to Stockpile
Portland Central City delivery windows will be compressed by Broadway construction, transit saturation, and team motorcades. Operators who have not built a pre-tournament stockpile will discover that during the surge window, Harbor cannot guarantee same-day delivery on a missed order. The three weeks before June 11 are the most important inventory investment of the summer.
Stockpile Depth
Target 2x normal par levels on your top 10 velocity SKUs: hydration, nicotine pouches, grab-and-go protein, ice, and single-serve beverages. Build this before May 31. Not during the surge.
Reorder Triggers
Move your reorder trigger from 80% to 60% of par for June and July. Your delivery cycle is less reliable than normal. The cost of a stockout during a surge is higher than the cost of carrying extra inventory.
Receiving Protocol
Designate a receiving contact available during all operating hours. A Harbor driver who arrives with a contested curb situation and cannot reach anyone loses the window and moves on. This is your cost, not theirs.
CATEGORY INTELLIGENCE
Three Categories That Over-Perform With International Visitors
The Portland base camp creates a concentrated, sustained presence of high-spending visitors from the Middle East and Jordan specifically. Research on this visitor segment identifies three c-store categories where purchasing significantly exceeds domestic baseline. These are not niche plays. They are inventory depth decisions you make before June.
Nicotine Pouches
Modern oral nicotine is growing at 33% annually in the Middle East region. International visitors arrive as experienced category users who will purchase in volume if the shelf is stocked. ZYN (full strength range), VELO moist formats, and at least one premium-positioned all-white format. Do not assume low-strength defaults.
Premium Hydration
Over 50% of this visitor segment prioritize all-natural ingredients at rates well above US baseline. Functional electrolyte beverages, coconut water, low-sugar options, and premium sparkling mineral water should not be the first sections to run empty. Stock depth, not variety.
Travel Electronics
Jordan operates on 230V/50Hz with Type G plugs. US infrastructure is 120V/60Hz. This is a real friction point that generates impulse purchases. A Type G adapter near the register solves a problem visitors did not know they had until it was too late. GaN USB-C chargers and multi-port hubs complete the set.
POSITIONING
Capture-Point Logic for Your Location
The construction bottlenecks do not care about your marketing plan. They stop traffic and deliver it to the first visible, well-stocked forecourt. Operators at Salem, the Gorge entry, and coast junctions are not competing for a passing customer. They are receiving a captive one. The question is whether you are ready for them.
Below 45 MPH
This is the stress-stop threshold. When traffic drops below this speed, driver decision-making shortens and the visual salience of your forecourt increases. Every construction zone in this document sustains speeds well below 45 MPH. Forecourt visibility, fuel price sign legibility, and lit canopy are the conversion tools.
Post-Bottleneck Stop
ATRI research documents the pattern: after clearing a sustained bottleneck, drivers exit at the first high-capacity stop. Operators at Exit 244 south of Salem and at the Gorge entry near Cascade Locks are capturing the recovery stop. Stock depth at these exits has a direct relationship to revenue.
Speed of Service
A driver who has been idling for 20 minutes does not want to browse. They want to execute a transaction and move. Two registers at 80% throughput each outperform one register at 100%. Contactless payment must be operational. A broken card reader at a bottleneck capture point is a revenue kill switch.
Discovery
International visitors find businesses on Google Maps. Your Google Business Profile is your primary discovery tool. Current hours, recent photos, and keywords that travelers actually search: "gas station open late," "convenience store near I-5," "snacks near me." This is free and takes 20 minutes. Do it before June.
[THE RULES]
Oregon's regulatory environment diverges from Washington on three items that converge directly with the Summer of Soccer window. Two of them have hard compliance deadlines that fall in June. All three carry enforcement exposure that outweighs any revenue gain from ignoring them.
01
OLCC Hemp Registry - HB 4121
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The June 1 Cliff
Oregon's OLCC Hemp Registry (HB 4121) went live January 1, 2026. As of June 1, 2026, it is illegal to sell, transfer, or deliver any cannabinoid hemp product in Oregon unless that specific product is registered with the OLCC. This covers CBD, CBG, and THC products including beverages, gummies, and tinctures. The grace period ends June 1. The Summer of Soccer window opens June 11. There is a 10-day gap between your compliance deadline and your revenue opportunity. Do not waste it.
The June 1 date is not negotiable and does not move for the tournament. Operators holding unregistered hemp inventory on June 1 face civil penalties up to $10,000 per violation, with each unit of unregistered product constituting a separate violation. Unregistered inventory is subject to seizure and destruction.
License Suspension Risk
For operators who also hold Oregon liquor licenses, a hemp registry violation can be categorized as a Category III or higher OLCC violation, carrying the risk of alcohol and lottery product license suspension. A license suspension during the tournament window is a total loss event, not a cost-of-doing-business fine. The enforcement exposure sits with the retailer. Your distributor's compliance does not protect you.
What to Do Before June 1
Pull every hemp-derived product from inventory and verify each SKU against the OLCC public registry. Check the label for the Oregon Hemp Symbol, confirm the Certificate of Analysis is accessible (typically via QR code), and verify serving size and potency are labeled correctly per OLCC requirements.
Do not attempt to sell through existing unregistered stock before June 1 in hopes of clearing it before enforcement begins. The grace period is a registration period, not a sell-through window. Remove unregistered SKUs from shelves now and contact your Harbor representative on which current SKUs are registered.
Train receiving staff to check incoming hemp shipments against the OLCC registry before accepting delivery. The obligation to verify is at the receiving dock, not just at the shelf.
Hard Deadline
June 1, 2026. Every unregistered hemp product sold after that date is a separate civil penalty up to $10,000. The enforcement grace period ends before the first match kicks off. Do this in May, not in June.
02
BOLI Predictive Scheduling - ORS 653.455
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Who This Applies To
Oregon's Predictive Scheduling law applies to employers in retail, hospitality, and food services with 500 or more employees worldwide. The worldwide clause is the exposure point. A regional Pacific Northwest chain with 450 Oregon and Washington employees may still be covered if total enterprise headcount exceeds 500 when parent company or affiliated entities are consolidated. No equivalent statewide law applies in Washington. If you operate in both states, your Oregon locations are covered; your Washington locations are not, unless they fall under Seattle's separate local ordinance.
The 14-Day Window Problem
The law requires covered employers to post written work schedules at least 14 calendar days in advance. The Summer of Soccer creates exactly the demand volatility that makes this painful. A team advances in the knockout rounds and foot traffic at your Portland location surges. You need two additional closers. Under Oregon law, adding those shifts with less than 14 days notice triggers one hour of regular-rate pay per added shift, on top of actual wages earned.
The law does not exempt operators for unforeseeable demand events. It does not suspend during tournament windows. The penalty clock runs regardless of what is happening on the pitch.
Predictability Pay Rates
Shift addition (less than 14 days notice): 1 hour regular rate plus all actual wages earned.
Shift reduction or cancellation (less than 14 days notice): Half the regular rate for all hours not worked.
Date or time change with no hour loss: 1 hour regular rate.
Rest violation (shift scheduled within 10 hours of prior shift): 1.5x rate for all hours worked in the violation window.
What to Do Before May
Determine whether your enterprise crosses the 500-employee worldwide threshold. If the determination requires entity-level analysis of parent companies or affiliates, consult legal counsel before June.
Build tournament-window schedules as far in advance as possible. The further out you post, the fewer changes fall inside the 14-day window. A schedule built in late May for June and July is a significant compliance cost reduction compared to week-to-week posting.
Establish a written protocol that documents employee-initiated changes separately from employer-initiated changes. Only employer-initiated changes trigger predictability pay. If an employee requests a schedule change, document it as such. If you initiate it, the pay obligation applies.
The Hidden Budget Line
Operators who have not modeled predictability pay exposure into their surge-period labor budget are carrying a hidden cost that surfaces at the worst time. Model worst-case predictability pay against your projected surge staffing needs before you post your June schedule.
03
Bifurcated Pump Service Rule - HB 2426
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What Oregon Did and Did Not Do in 2023
HB 2426 did not move Oregon to full self-serve. It moved to a bifurcated system. In the 16 non-rural counties where tournament-related traffic will be heaviest (including Multnomah, Clackamas, Washington, Lane, Marion, and Deschutes), operators may offer self-serve at no more than 50% of dispensers. The remaining positions must stay available for attended service. At least one attendant must be readily available at all times. Attended and self-serve lanes must be priced identically.
Rural counties along the coast (Clatsop, Coos, Curry) and eastern Oregon (Baker, Harney, Klamath, Malheur) may operate up to 100% self-serve. Diesel and motorcycle fueling is 100% self-serve statewide. Know which county your store is in and which rule applies before June.
Why This Matters During a Tourist Surge
International visitors and visitors from Washington arrive expecting to pump their own gas. When 20 vehicles pull in simultaneously and only half your dispensers are self-serve, the queue at self-serve backs up while attended lanes sit underutilized. The attendant becomes the throughput ceiling. Every minute added to a fueling transaction during a surge is revenue redirected to the operator down the road.
The attendant is also your ADA compliance point. During high-volume periods, delayed assistance to disabled customers creates both legal liability and complaint-based OSFM enforcement exposure. This is not a high-probability risk on a normal Tuesday. During a 30-day surge with elevated enforcement presence, it is a real consideration.
What to Do Before June
Audit your forecourt layout and confirm compliant pump designation signage meets OSFM visibility standards (ORS 480.341). The signage that identifies which dispensers are self-serve and which are attended is an enforcement checklist item.
Ensure at least one trained attendant is always on shift during operating hours, not shared with interior roles. An attendant who is also running the register cannot respond to an ADA request at the pump and cannot manage the attended lane throughput.
Model staffing costs for attended lane coverage across the full 30-day window, not just match days. The tournament runs 30 days. Your attendant staffing need is elevated for the full 30 days, not for six match-day windows.
Washington Operators Working Oregon Locations
If you operate locations in both states, the self-serve standard in Washington does not apply in Oregon's 16 non-rural counties. What is standard practice on the Washington side of the I-5 bridge constitutes a violation on the Oregon side. Brief staff on the state line before June.
